We are Webprofits.

And we believe there’s always a smarter and better way to do things.

LEADERSHIP

Paul Sprokkreeff

Managing Director

Paul leads a team of digital growth consultants with a global footprint. He believes that... building an outstanding team with a work culture that constantly challenges and nurtures talent is critical to success. Originally from Holland, Paul now proudly calls Australia home. His two boys, Will and Charlie, keep him young.

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Alex Cleanthous

Director, Strategy + Innovation

Alex is responsible for ensuring the Webprofits team stays at the forefront of digital... strategy and execution. With over two decades of experience in the digital space, his focus is driving growth across all global regions, expanding into new markets and industries. Alex lives and breathes strategic design thinking through quality end-to-end implementation. When he's not on his laptop, you'll find him playing the piano, getting in a round of golf, sitting at the hold-em tables, or carving down a snow-capped mountain (wherever he can find one).

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Catherine Dix

Head of Digital Consulting

As the Head of Digital Consulting, Catherine is focused on the quality and excellent... delivery of services for all clients. She manages the consulting team and service capabilities across Australia, Singapore and the US. With over a decade of experience in Digital Marketing, she’s the go-to person to advise C-suite executives on how to build successful digital strategies for growth. Cat is also the go-to-person for knowing the best spots in and out of town (which is possibly explains her lack of cooking skills). Restaurants, bars or vacation spots; you name it, Cat can rattle off a quick list of favourites with a brief backstory to boot.

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Ben Fitzpatrick

Head of Strategy

With over seven years tenure and extensive experience across all areas of... digital marketing, Ben is the Head of Strategy, consulting for some of Webprofits largest Growth Marketing clients. Across the business, he is constantly improving and innovating to keep the team at the forefront of digital marketing. Heralding from Washington, DC and San Francisco, Ben's path to Australia came through South East Asia, where he met his now-wife, Irena, in the small town of Kampot, Cambodia. They now reside in Matakana, New Zealand, with their two cats, Chilli and Sahara, and two daughters, Georgia and Summer.

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Katherine Chalhoub

Head of Creative

Embracing the latest trends in social, design, video and digital marketing as a... whole, as Head of Creative, Kath leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories. The aim? To develop campaign work that resonates with mass audiences and evokes human connection at scale. In her spare time, Kath is a passionate purveyor of the perfect margarita slice. From the depths of Sydney’s Inner West, to the outer reaches of the globe (as far as Positano!), ask her any question on base breadth to cheese ratio, and she’ll have you wishing you shared her intensity for truly delicious pizza.

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Tam Al-Saad

Head of Growth

Well-rounded and entrepreneurial, Tam hold over 12 years of experience in launching... startups and growing businesses. Skilled at managing multiple products and services simultaneously, he has a strong digital marketing background and broad business experience. As the Head of Growth, Tam leads all internal marketing initiatives, and advises multiple clients on their growth strategies. After leaving London in 2014, he found his home in Sydney (which he escapes most weekends, tent and sleeping bag in hand). When not listening to the sounds of the bush, he's plugged into Spotify, curating one of his 100+ playlists or checking out new music.

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David James

Head of Digital Engagement, Australia

As Head of Digital Engagement, with a background in Banking and Finance, David is... well positioned to consult on strategy and Growth Marketing. His strong business acumen and big-picture thinking ensures his clients and team have access to the world-class strategies and solutions. David has enjoyed personal and professional growth thanks to living in London for over 6 years and travelling the world. He loves his bike or a round of golf, and enjoys spending time with his two young energetic boys who keeps him young(ish). David loves getting to know people, preferably over a glass of red wine and the outdoors.

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Jason Garrard

Head of Social

Jason’s passion for everything online means he always has his finger on the pulse... . With a creative flair and an eye for detail, he is data driven, analytical and thrives on turning insights into initiatives. Jason began his career at Webprofits as an intern and seven years later, he’s now Head of Social, managing a number of our long-standing Australian and Singaporean Fluid clients. Jase hails from the home of the ‘Peaky Blinders’ (a.k.a Birmingham, England). In 2012 he left for Vietnam, then Darwin, finally making his way to Sydney in 2013. His original 3-month internship has since turned into a career in digital marketing, and he now calls Bondi home (though being a cool surfer is still just a pipe dream).

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Jacqueline Coombe

Head of Search + Content

What's a girl to do when she loves the English language but wants to learn more... about content than just grammar? For Jacqueline, the answer was Content Marketing. After stumbling into digital marketing through a whim internship application in 2013, Jacqui discovered a passion for creating engaging and effective growth campaigns. As Head of Search + Content Marketing, she enjoys creating data-driven results, using investigative tools to develop a client’s strategy. Born and raised in Sydney, Jacqui loves nothing more than curling up on the couch with a good book, a glass of wine, and her favourite hot water bottle (also known as her husband).

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Ollie de Vries

Head of Acquisition

With nearly a decade of hands-on digital marketing experience, a knack for... training and passion for leading, Ollie loves the process of testing, analysing, adjusting strategy. As the Head of Acquisition, he currently leads a team of Digital Growth geniuses to be the best they can be. Ollie is a keen musician and multi-instrumentalist, and his love for music and sound carries through everything he does. You can bet that wherever Ollie is, he’s followed by the sounds of rhythm, beat and melody. Ollie's background in the film industry and passion for music production brings creativity to an otherwise automated world of data and analytics

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SOCIAL

Ales Pokora

Principal Consultant, Strategy

Ales thrives on developing high performance digital growth campaigns and constant... innovation. Utilising his strong analytical skill along with his own creative flair, Ales always pushes the limits in order to deliver the best marketing results possible. Originally from the Czech Republic, Ales departed the landlocked country 10 years ago in search of adventure. Now he calls his travelling van, and the roads of Australia home. His biggest passions are the outdoors and photography.

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Dan Scarratt

Principal Consultant, Social Media

Dan creates success for his clients on social media by delivering creative campaigns... supported by technical know-how and innovative online marketing tactics. As a consultant, he loves getting into the nitty-gritty details, solving problems with data, and examining and implementing new features and technologies in his field. Born and raised on the Central Coast of NSW, Dan has always had a love of the arts, and a keen interest in human nature and science. In his spare time you'll find him performing sketch comedy with his group "Burger King Illuminati".

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Connor Chmielewski

Principal Consultant, Social Media

Connor specialises in Social Media Advertising and is passionate about the management... and optimisation of his digital marketing strategies. He brings an analytical skill-set, paired with an unique creative outlook, to his campaigns to deliver the best results possible. Connor’s enthusiasm for tech mastery means he’s always excited to learn new ways to market his clients. Originally from Atlanta, Georgia, Connor cut his professional teeth in the digital marketing industry creating and implementing digital strategies for musicians in Nashville, Tennessee. He now spends much of his leisure time practicing piano and writing songs at his home in Manly, Sydney.

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Jordan McTeare

Senior Consultant, Social Media

A social media and marketing enthusiast, Jordan has a keen eye for creative concepts... that harness core campaign objectives. Well-versed in developing streamlined communication strategies within the B2B space, his strengths lie in a multi-channelled marketing approach for the client campaigns he serves. Growing up in the rural outskirts of Port Macquarie, Jordan moved to Sydney to pursue his passion for digital media. When not in front of his laptop or smartphone Jordan (or his wrestler alter-ego) can be found travelling around the country as part of Pro Wrestling Australia's Social Media Squad.

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Ben Hugh

Associate, Social

Ben's focus is ensuring that quality online content is created in alignment with artful... strategy. Ben also spends his time learning and implementing Search Engine Optimisation strategies, techniques and research as he strives to achieve his desired outcomes and results. Born and raised in Sydney, he is the youngest of 4 children and has travelled to Denmark, Dubai, England, France, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Spain and Sweden. He has a passion for sport, with a particular focus on football (soccer). Ben once brought home a Kelpie puppy without telling his parents, spent the first three nights sleeping with the dog in a sleeping bag, and somehow managed to win his parents over.

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SEO

Alex Mason

Principal Consultant, Search + Content

Data-driven and customer-focused, Mason has spent his career in digital marketing finding... the best methods to connect audiences with the information and services they need. Always adapting, always assessing, and always evolving. Born on a rainy Wednesday morning, heralded by the passing of a king, the rising of a mountain and the breaking of a prophetic geas, Mason has dedicated his life to defeating the forces of evil, wherever they roam. Mostly, he does this through optimising websites for search engine performance. On occasion, Mason gets lost in thought. If found, please return to sender.

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Jessica Grassick

Principal Consultant, Search + Content

As a tactical Principal Search Marketing Consultant, Jess is focused on... developing search strategies that will deliver results. From technical SEO outputs to innovative Content Marketing campaigns, Jess combines her analytical and creative skills to drive performance and achieve her clients' digital growth goals. Jess is a modern day Indiana Jones and avid Geocacher, finding treasure in every new location. An adventurer at heart, she's usually out exploring the countryside with her border collie, Brock. She's collected every Australian badge and 12 International and her daily mantra is "Never let a chance go by!".

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Shayen de Silva

Senior Consultant, Search + Content

As a Search and Content Marketing consultant, Shayen is on the pulse of the latest and... greatest digital content across a variety of mediums. Using his unique insights and a strategic mindset, he is driven to provide creative solutions that helps his clients stand out from the crowd. Shay is a deep thinker, an avid lover of dogs and sucks at Goldeneye. Since he's been able to put crayon to paper, there's nothing Shay has loved more than telling a good story.

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Fiorella Rafael

Senior Consultant, Search + Content

Determined and detail oriented, Fiorella received her first taste of project management... working within the not-for-profit sector and has since put this skill to work within sales/marketing functions. Passionate about the power of data and analytics, she actively listens to client needs and employs out-of-the-box thinking in order to help find the right strategic solution. “Good things take time” is Fiorella's unofficial mantra. She likes putting this theory to test, especially when it involves making lacto-fermented veggies, kefir yogurt or kombucha. Most folks dig it - except when it involves a 20L poorly executed worm farm teetering on the edge of a rusty balcony after a hot summer. Alas, “you live you learn” is great backup mantra.

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Sam Want

Consultant, Search + Content

Sam has found his home in SEO. He thrives in a team environment and loves the fact the... industry never stops evolving. Sam maintains that a streamlined marketing approach, along with learning and education is the way to succeed in the digital realm. In his spare time, Sam enjoys memorising Simpson quotes, and eating and drinking his way through Sydney. He believes people can come up with statistics to prove anything; 40 percent of all people know that.

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ACQUISITION

Matthew Siddle

Principal Consultant, Strategy

Having started his own company at the tender age of 18, Matt has gained a breadth of... knowledge through years of first-hand experience, which he now applies to some of Webprofits largest and most successful clients. Originally from the UK, Matt’s passion for everything digital combined with his ‘hustling’ attitude is guaranteed to make almost any goal achievable. He may have traded in one seaside town for another in 2013, but regardless, Matt has managed to maintain his thick Scarborough accent, plus his love for football and a pint (or two). With the SPF50 in hand, Matt’s weekends in Bondi consist of the gym, the beach or a festival (especially if there is fancy dress involved).

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Natalie Turner

Principal Consultant

Natalie’s unique approach of finding, leveraging and communicating key digital growth... opportunities will ensure you and your team learn as your company progresses. Her ability to tailor to specific industries, company goals and shifting landscapes will keep your strategy cutting-edge and ahead of the competition. Natalie enjoys a rural life; growing her own tomatoes, pumpkin, zucchini, cucumbers, spinach and spring onions. When the weather is good, you'll find her out in her tinnie catching fish and prawns. When the weather is bad, she'll be inside playing piano or curled up with a good book.

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Anthea Mentzalis

Senior Consultant, Acquisition

With a decade of copywriting experience under her belt, and half that gained in digital... agencies, Anthea has been crowned an industry unicorn thanks to her varied creative-to-copywriting background. A wordsmith as good as her word, she’s a holistic marketer who values the intersection between communication and strategy. Her unique understanding of creative processes allows her to deliver simple solutions for complex problems. A passionate people-person, she often struggles to walk down the street without bumping into someone she knows, and spends her spare time deep in Sydney’s live music and art scene, organising content for both community and well-established Australian publications. Some would affectionately label her ever-growing collection of indoor plants a “problem”. She, however, prefers the term “passion”.

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Simone Dassereto

Senior Consultant, Acquisition

Simone is a result-driven marketer with over 7 years of experience across the digital... industry. Moved by his strong passion for business, strategy and branding, he’s constantly looking for the sweet spot where performance meets creativity, and is always up for a challenge. Born in Italy by the seaside, Simone has explored the world, traveling to more than 20 countries and living in 7 different cities across Europe and Australia. Besides the sun and the sea, he loves sport (having been a professional athlete for many years) and now enjoys triathlon competitions. If you don't find him reading a book, check out the restaurants nearby (as he’s probably eating).

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Tomas Posada

Consultant, Acquisition

Combining his experience from both finance and marketing in tech, Tomas specialises on... developing the essential strategies required across the marketing cycle. As an Acquisition Consultant, he brings a focus on data, analytics and growth marketing—helping clients achieve their goals. Similar to his professional life, Tomas likes to combine the best of both worlds. He enjoys a beautiful day at the beach in summer and a snowboarding weekend away in winter. In his free time, Tomas enjoys climbing, and likes to read and write about themes related to Cyberpunk or emerging technologies.

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Kelvin Zhu

Consultant, Acquisition

Kelvin is a digital native, who enjoys building strong conversion focused campaigns that... deliver a maximum ROI for the client. Kevin’s primary objective is centred around the philosophy of kaizen, the focus on continual improvement. When managing campaigns, he stays up to date with changes and best practices to ensure his clients stay ahead of their competition. Growing up with a multicultural upbringing, Kelvin embraces the best aspects of his Australian culture and his Chinese background. He loves to cook and experiment with complex desserts. Kelvin is also obsessed with Australian music and is always on top of the latest independent talent.

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Jason De Gouveia

Consultant, Acquisition

Jason started his online journey in 2012 when he created a blog and used the profits to... explore and expand his skill set for all things digital. Fusing his whatever it takes mentality with a passion for eCommerce and a well equipped mind, Jason leverages strategy, analytics and creativity to drive ROI. It's normal to find him exploring the depths of the concrete jungle in his spare time, always in search for the next great coffee spot or Japanese eatery. Jason firmly believes in the "stay in your own lane" mindset.

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Aleksey Dunaeff

Associate, Acquisition

An enthusiast of all things digital, Aleksey aims to deliver clients a high return on... investment through his creative and analytical approach. As an Associate in the Acquisition team, his goal is to optimise conversions and achieve campaign goals to drive ROI. With a background in music performance and production, Aleksey professionally performed in various venues around Sydney for 3 years before heading into the world of marketing. He has a passion for music, often attending various concerts and gigs.

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CREATIVE

Adrian Clark

Video Senior Consultant, Creative

Adrian comes from a background of film, compositing and animation. Having... lived and breathed digital from a young age, he focuses on capturing quality visual content that adds value. Though his primary platform is videography & digital content creation, Adrian also has a background in graphic design which allows him to be agile in creating a point of difference for every type of project. Born in Perth, raised in Sydney with an Italian and Kiwi background, Adrian has a very diverse outlook on culture. He also has a passion for modifying and building project cars, spending most of his spare time behind the tools or behind the wheel. He finds great joy within the creative process of unlocking someones story through visual content.

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Anna Carmody

Senior Design Consultant, Creative

Anna comes from a background in Branding, working with both startups and larger... corporates. She strives for clean, experimental and well thought out design outcomes. As a Design Consultant, she cares about being well informed on the client, being true to the brand style and ensure their outputs exceed the brief. Anna grew up in the Northern Beaches, before moving Inner City. She loves all things Architecture and Design, especially with a Danish influence. She spends her spare time exploring Galleries; favourites being Jerico Contemporary and the Gallery of NSW. She is passionate about sustainable living and design and likes to keep herself well informed.

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Erico Marcelino

Senior Design Consultant, Creative

As Senior Design Consultant, Erico focuses on incorporating aesthetics and user functionality... into different forms of visual communication within the digital sphere. Utilising conversion focussed design principles, he works with the Creative team to ideate innovative solutions to campaign strategies. Erico likes to spend his time outdoors or travelling, always looking for new perspectives to capture with his camera. If he's not out hiking, you'll probably find him hanging around the Apple Store, or binge watching horror films.

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Diana Bacinger

Web + UX Consultant, Creative

Diana's focus is design and development of landing pages, email marketing... campaigns and website project planning. Her drive is to apply innovative and most effective practices and strategies to client's projects. Background in commercial video production project management provided her with solid coordination and organisation skills. Diana's firm belief her country's coastline is the most beautiful in the world was fully shaken once she arrived in Australia. On the weekends, you’ll probably find her exploring coastal walks, swimming or camping. She’s also a religious yoga attendee, and tries to practice three times a week.

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ENGAGEMENT

Ian Reiprich

Principal Consultant, Engagement

With over 20 years experience in the digital marketing and media communications industry... , Ian specialises in helping small, medium and large businesses grow using every digital channel available. As a "no nonsense" guy who says it like it is, Ian works with clients initially to create the best strategy to achieve success and then every step of the way as his team delivers results. Ian is a beach-baby, with a love of the ocean, swimming and surfing all year round. He has two daughters who have followed suit and join regularly. Weekends now consist of ferrying kids to various sporting commitments, but wouldn't have it any other way. When time allows he goes to his holiday house down the south coast to relax and unwind.

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Kevin Wang

Principal Consultant, Engagement

Kevin focuses on creating digital leaders in South East Asia by educating businesses ... about the importance of digital channels. As a Principal Consultant, he will help define and implement digital strategies that are aligned with strategic business goals. Utilising his own entrepreneurial experience, Kevin is able to empathise with business stakeholders and their challenges in the region.

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Lochie King

Principal Consultant, Engagement

Lochie always had a keen interest in business, technology and marketing in particular... , with over 10 years of marketing and business experience and a wealth of knowledge across both national and international markets. As a Principal Consultant, Lochie enjoys working closely with a number of our leading strategies, ensuring that his clients are well placed for growth in the digital realm. Lochie moved to Melbourne and then the UK, which ignited his inner travel bug and led to 3 years of travel across Europe, Central and South America. Lochie spends his weekends planning the next adventure, surfing down the coast or supporting his beloved Melbourne Demons in the AFL. He still holds high hope that the Dees will win a flag in his lifetime!

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Nick Kernaghan

Principal Consultant, Engagement

Nick brings over 20 years digital experience to his engagement role, having worked with... small challenger brands to global super-brands and plenty in between. As a Principal Consultant, his driver is incremental performance. Originally from Sydney, Nick spent 11 years in London working in Digital Agencies and learning from the best, before heading back to Sydney to transfer his knowledge, get back in the water and reconnect with family and friends. Nick is passionate about the future of work, SaaS technology and building web apps. He now lives in Melbourne with his family and loves networking, basketball and board sports.

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Tammie Lee

Principal Consultant, Engagement

Tammie has over 12 years business development and marketing experience working across... different businesses to expand offices, improve sales operations or marketing performance. She brings a unique strategic perspective to business challenge and analytical application. Her focus is helping businesses to scale and grow. She could never keep a plant alive, but that's another story. For a fairly small person she packs away a lot of food and loves a good hidden corner, a good plate and company when she isn't climbing a rock wall or enjoying an outdoor hike and getting digitally disconnected. That was all in the past though, and she is currently serving a social-life sentence with her 1 year old daughter and her addiction to the Hungry Caterpillar app. And gladly!

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OPERATIONS

Aasha Sinha

Credit Control

With over a decade of experience in the hospitality industry, working with numbers and... interacting with people is where Aasha excels. Aasha is multi-faceted and works on a range of projects across Web Profits. Aasha is born and bred Sydney, growing up with Bondi beach as her backyard. A self proclaimed summer baby, yet wanting to try something new, she shocked everyone, including herself and decided to give it all up to venture to the other side of the world, Whistler, Canada to give snowboarding a try.

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Natalie Storaker

Operations Manager

As Operations Manager at Web Profits, Natalie is committed to creating, innovating, and... improving processes and policies in all areas of the business. Her background in tourism and freelance content production perfectly reflect her natural creative flair and eye for fine details. This has resulted in finely-tuned skills across organisation and people management. A deep love for history, castles and whisky led Natalie to live in Scotland, however a sincere craving for lamingtons and Tim Tams brought her back to Sydney's sunny shores, where she now plans ski holidays in her spare time.

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