Our team

Alex Baker

Alex Baker

General Manager
South East Asia

Alex Baker

Alex Baker

General Manager, South East Asia

Alex is a highly motivated and entrepreneurial individual with strong sales and business development skills. Creative in business and a strategic thinker with international and multi-cultural experience across EMEA and APAC.

Prior to joining Web Profits, Alex built digital retargeting company, Criteo's South East Asian business to a team of 20 with 400 advertisers across Singapore, Vietnam and Indonesia.

Kevin Wang

Kevin

Principal Consultant
Engagement

Kevin Wang

Kevin Wang

Engagement Principal Consultant

Kevin focuses on creating digital leaders in South East Asia by educating businesses about the importance of digital channels.

As a Principal Consultant, he will help define and implement digital strategies that are aligned with strategic business goals. Utilising his own entrepreneurial experience, Kevin is able to empathise with business stakeholders and their challenges in the region.

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Natalie

Principal Consultant
Social Media

Natalie Sareff

Social Media Principal Consultant

Natalie has that rare combination of a creative and analytical mind.

This unique perspective has helped her to drive outstanding results across a variety of Web Profits campaigns.

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Paul Sprokkreeff

Managing Director

Paul Sprokkreeff

Managing Director

Paul leads a team of digital growth consultants with a global footprint.

He believes that building an outstanding team with a work culture that constantly challenges + nurtures talent is critical to success.

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Alex Cleanthous

Director of Strategy + Innovation

Alex Cleanthous

Director of Strategy + Innovation

Alex Cleanthous is Co-Founder at Web Profits.

With more than 17 years experience in the digital space, Alex is responsible for ensuring that Web Profits stays at the forefront of digital strategy and execution. With offices in Australia, Singapore and the United States, Alex focuses on driving growth across all regions, as well as identifying and expanding into new markets and new industries.

Alex lives, loves and breathes strategic design thinking and bringing innovative solutions to life through end-to-end implementation.

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Catherine Dix

Head of Digital Consulting

Catherine Dix

Head of Digital Consulting

As the Head of Digital Consulting, Catherine is focused on the quality and excellent delivery of services for all of Web Profits clients.

Catherine is responsible for managing the consulting team and our service capability across Australia, Singapore and the US.

With over 8 years experience in Digital Marketing, Catherine is adept at advising C-suite executives on how to build successful digital strategies for growth.

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Ben Fitzpatrick

Head of Strategy

Ben Fitzpatrick

Head of Strategy

With over five years tenure and extensive experience across all areas of digital marketing, Ben Fitzpatrick is Web Profits' Head of Strategy and a consultant for some of our largest Growth Marketing clients.

Across the business, he is constantly working with the team to innovate and improve in order to keep Web Profits at the forefront of digital marketing.

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Jacqueline Coombe

Head of Search + Content

Jacqueline Coombe

Head of Search + Content

Jacqueline specialises in growth Content Marketing, focusing on how content is integrated within a holistic digital marketing campaign.

As a Growth Lead and a Principal Consultant in the Search + Content Marketing team, she uses data-driven results and investigative tools to determine the most effective content for a client's goals, which she then executes as a strategy.

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Chloe

Consultant
Search + Content

Chloe Potvin

Search + Content Consultant

Chloe is known for her creativity and resourcefulness, giving her an upper hand whether creating a solid content strategy or leveraging best search practices to drive results.

As a Consultant, she’s dedicated to understanding audiences and helping brands lead a conversation that gives people a reason to follow them.

Always thinking ahead, Chloe is interested in transformational changes to businesses and how relevant content and targeted messaging can catalyse high-level goals.

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Jordan

Associate
Social Media

Jordan McTeare

Social Media Associate

A social media and marketing enthusiast, Jordan has a keen eye for creative concepts that harness core campaign objectives.

Well-versed in developing streamlined communication strategies within the B2B space, his strengths lie in a multi-channelled marketing approach for the client campaigns he serves.

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Marcus

Associate
Acquisition

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Marcus Cheong

Acquisition Associate

Marcus' area of focus involves maximising conversion rate optimisation (CRO) in order to deliver on clients' key performance indicators for their advertising campaigns.

As an Associate of Acquisition Marketing, his objective is to stay abreast of best practises, both present and upcoming, in order to achieve the best outcomes & remain ahead of the competition.

Leveraging his knowledge of the acquisition marketing landscape, Marcus is able to provide value to clients in the form of concrete results, translating into an exceptional return on investment.

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